The construction industry has been undergoing a major digital transformation for several years. While some companies are fully connected and rely heavily on technology to distinguish themselves in the sector, others are slow to undertake this digital shift, whether for lack of time or familiarity with all technological solutions available on the market to help them elevate their efficiency, profitability and become more environmentally responsible.
Here at Lunas, we firmly believe the contribution of technology to be a powerful vector for professional growth. Our creative and tech teams are in constant development of innovative solutions for real estate, architecture and design companies that are proving to be allies in achieving profitability and competitiveness objectives. Over recent years our 3D & VR studio exhibited at numerous international fairs and attended major industry networking events like Expo Real, MIPIM, MAPIC that raise technology awareness and create a bridge between solution researchers and solution providers.
This fall, our destination was the seventh edition of the Grand Batimatech conference held at the Montreal Science Center. Partaking in the event has been for us a valuable opportunity for exchanges with related industry speakers, local developers, municipal administrators and representatives of companies in the field of construction who express the importance of technologies and sustainable development in their business practices.
In line with the conference agenda on proptech innovation in the real estate and construction sector, Lunas CEO Slava Oganesian presented the successfully accomplished L-Touch project for Montreal high-end residential complex Le Gabriel. The interactive property presentation solution features an all-around exploration of a photorealistic 3D model of the development along with points of interest in the surrounding area, VR tours of interiors and amenities, quick access to full information on available suites with dynamic search filters and the housing complex in general.
The marketing platform presented at Lunas stand ideally performs on touchscreen displays or wide screens in sales offices for modern client meetings and impressive launch presentations, but it is not only limited to it. The online version of L-Touch has the same functionality adapted for the website of the future complex and is available 24/7 for customers who want to think independently about choosing the most suitable property for themselves and do it at their own pace.
Interactive real estate software L-Touch makes it possible to look at the choice of property from a fresh perspective: all the core information and the marketing materials are on one screen right under your fingertips. Employing both the desktop and online solutions for sales offices and corporate websites, urban developers will ultimately move to a completely new communication level with the target audience and enhance the sales process which we believe should be the new norm for real estate development and marketing.
Stay tuned with our news section for more industry insights and next-generation solutions to digitalize the real estate and construction world.